/* ==========================================================================
   Pakoo Creative Studio — site styles
   ========================================================================== */

/* ---------- Fonts (self-hosted, OFL) ---------- */
/* Instrument Serif 400 italic — latin-ext */
@font-face {
  font-family: 'Instrument Serif';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url(../fonts/instrument-serif-italic-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* Instrument Serif 400 italic — latin */
@font-face {
  font-family: 'Instrument Serif';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url(../fonts/instrument-serif-italic-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* Inter 400 normal — latin-ext */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(../fonts/inter-normal-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* Inter 400 normal — latin */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(../fonts/inter-normal-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* Inter 500 normal — latin-ext */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(../fonts/inter-normal-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* Inter 500 normal — latin */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(../fonts/inter-normal-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* Inter 600 normal — latin-ext */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(../fonts/inter-normal-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* Inter 600 normal — latin */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(../fonts/inter-normal-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* Inter Tight 500 normal — latin-ext */
@font-face {
  font-family: 'Inter Tight';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(../fonts/inter-tight-normal-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* Inter Tight 500 normal — latin */
@font-face {
  font-family: 'Inter Tight';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(../fonts/inter-tight-normal-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* Inter Tight 600 normal — latin-ext */
@font-face {
  font-family: 'Inter Tight';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(../fonts/inter-tight-normal-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* Inter Tight 600 normal — latin */
@font-face {
  font-family: 'Inter Tight';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(../fonts/inter-tight-normal-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

:root {
  --bg: #f4f2ee;
  --surface: #ffffff;
  --surface-2: #ebe8e2;
  --ink: #121212;
  --ink-2: #3a3a3a;
  --muted: #7a776f;
  --line: #dcd8d0;
  --dark: #141414;
  --dark-2: #1f1f1f;
  --on-dark: #f4f2ee;
  --on-dark-muted: #9b978f;

  --orange: #ffab1f;
  --pink: #ff5c7c;
  --violet: #5b2ee0;
  --grad: linear-gradient(120deg, var(--orange) 0%, #ff7a4a 45%, var(--pink) 100%);

  --font-display: "Inter Tight", "Inter", system-ui, sans-serif;
  --font-body: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
  --font-serif: "Instrument Serif", Georgia, serif;

  --r-sm: 14px;
  --r-md: 24px;
  --r-lg: 36px;
  --wrap: 1320px;
  --gutter: clamp(16px, 4vw, 48px);
  --section: clamp(96px, 13vw, 184px);
  --ease: cubic-bezier(.22, .8, .2, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: 96px; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img, svg, video, iframe { display: block; max-width: 100%; }
img { height: auto; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; padding: 0; }
ul, ol { list-style: none; margin: 0; padding: 0; }
figure { margin: 0; }
h1, h2, h3, h4, p { margin: 0; }
::selection { background: var(--orange); color: var(--ink); }
:focus-visible { outline: 2px solid var(--violet); outline-offset: 3px; border-radius: 6px; }

.wrap { width: 100%; max-width: calc(var(--wrap) + var(--gutter) * 2); margin: 0 auto; padding: 0 var(--gutter); }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.skip { position: absolute; left: 16px; top: -60px; z-index: 100; background: var(--ink); color: var(--bg); padding: 10px 16px; border-radius: 999px; }
.skip:focus { top: 16px; }

/* ---------- Type ---------- */
.display {
  font-family: var(--font-display);
  font-weight: 600;
  letter-spacing: -0.055em;
  line-height: .9;
}
.serif { font-family: var(--font-serif); font-style: italic; font-weight: 400; letter-spacing: -0.02em; }
.grad-text { background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; padding-right: .06em; }
.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-size: 13px; font-weight: 500; letter-spacing: .08em; text-transform: uppercase; color: var(--muted);
}
.eyebrow .num { font-family: var(--font-display); letter-spacing: 0; color: var(--ink); }
.eyebrow::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--grad); }
.lead { font-size: clamp(18px, 1.5vw, 21px); line-height: 1.55; color: var(--ink-2); }
.muted { color: var(--muted); }

.h-xl { font-size: clamp(64px, 13.5vw, 210px); }
.h-lg { font-size: clamp(52px, 9vw, 140px); }
.h-md { font-size: clamp(38px, 5.2vw, 76px); letter-spacing: -0.045em; line-height: .96; }
.h-sm { font-family: var(--font-display); font-weight: 600; font-size: clamp(22px, 2vw, 28px); letter-spacing: -0.03em; line-height: 1.15; }

/* ---------- Buttons ---------- */
.btn {
  --h: 54px;
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  height: var(--h); padding: 0 26px; border-radius: 999px;
  font-weight: 500; font-size: 16px; white-space: nowrap;
  transition: transform .4s var(--ease), background-color .3s, color .3s, box-shadow .3s;
}
.btn svg { width: 18px; height: 18px; transition: transform .4s var(--ease); }
.btn:hover svg { transform: translateX(3px) rotate(-45deg); }
.btn-dark { background: var(--ink); color: var(--bg); }
.btn-dark:hover { background: var(--violet); }
.btn-grad { background: var(--grad); color: var(--ink); box-shadow: 0 10px 30px -12px rgba(255, 92, 124, .6); }
.btn-grad:hover { transform: translateY(-2px); box-shadow: 0 16px 36px -12px rgba(255, 92, 124, .75); }
.btn-ghost { border: 1px solid var(--line); background: transparent; }
.btn-ghost:hover { border-color: var(--ink); }
.btn-light { background: var(--bg); color: var(--ink); }
.btn-light:hover { background: var(--orange); }
.btn-sm { --h: 44px; padding: 0 20px; font-size: 15px; }

.pill {
  display: inline-flex; align-items: center; height: 40px; padding: 0 18px; border-radius: 999px;
  border: 1px solid var(--line); font-size: 15px; color: var(--ink-2); background: rgba(255,255,255,.5);
}

/* ---------- Header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  padding: 14px 0;
  transition: background-color .3s, box-shadow .3s, padding .3s;
}
.site-header.is-scrolled {
  background: rgba(244, 242, 238, .78);
  -webkit-backdrop-filter: saturate(160%) blur(16px);
  backdrop-filter: saturate(160%) blur(16px);
  box-shadow: 0 1px 0 var(--line);
  padding: 10px 0;
}
.header-inner { display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.brand { display: inline-flex; align-items: center; color: var(--ink); }
.brand img, .brand .logo { height: 38px; width: auto; }
.logo { display: block; }
.logo-mask {
  display: block; aspect-ratio: 3926 / 1714;
  -webkit-mask: url(../img/logo-word.svg) center / contain no-repeat;
  mask: url(../img/logo-word.svg) center / contain no-repeat;
  background: currentColor;
}
.brand .logo-mask { height: 38px; transition: background .3s; }
.brand:hover .logo-mask { background: var(--grad); }
.brand { transition: opacity .4s var(--ease), transform .4s var(--ease); }
.is-home .site-header:not(.is-scrolled) .brand { opacity: 0; transform: translateY(-6px); pointer-events: none; }

/* Logo with a colour cross-fade: ink -> brand gradient -> ink */
.logo-anim { position: relative; display: block; aspect-ratio: 3926 / 1714; color: var(--ink); }
.logo-anim .logo-mask { position: absolute; inset: 0; width: 100%; height: 100%; }
.logo-anim .logo-mask + .logo-mask { background: var(--grad); animation: logo-glow 8s var(--ease) infinite; }
@keyframes logo-glow { 0%, 30% { opacity: 0; } 45%, 80% { opacity: 1; } 95%, 100% { opacity: 0; } }
.hero-logo { width: clamp(150px, 20vw, 280px); flex: none; }

.nav { display: flex; align-items: center; gap: 4px; padding: 5px; border-radius: 999px; background: rgba(255,255,255,.65); border: 1px solid var(--line); }
.nav a { padding: 9px 20px; border-radius: 999px; font-size: 15px; font-weight: 500; color: var(--ink-2); transition: background-color .25s, color .25s; }
.nav a:hover { color: var(--ink); background: var(--surface-2); }
.nav a[aria-current="page"] { background: var(--ink); color: var(--bg); }

.menu-btn { display: none; width: 48px; height: 48px; border-radius: 50%; background: var(--ink); color: var(--bg); align-items: center; justify-content: center; }
.menu-btn span { position: relative; width: 18px; height: 2px; background: currentColor; transition: background .2s; }
.menu-btn span::before, .menu-btn span::after { content: ""; position: absolute; left: 0; width: 18px; height: 2px; background: currentColor; transition: transform .3s var(--ease); }
.menu-btn span::before { transform: translateY(-6px); }
.menu-btn span::after { transform: translateY(6px); }
.menu-open .menu-btn span { background: transparent; }
.menu-open .menu-btn span::before { transform: rotate(45deg); }
.menu-open .menu-btn span::after { transform: rotate(-45deg); }

@media (max-width: 860px) {
  .header-cta { display: none; }
  .menu-btn { display: inline-flex; }
  .nav {
    position: fixed; inset: 76px 16px auto 16px; flex-direction: column; align-items: stretch; gap: 4px;
    padding: 12px; border-radius: var(--r-md); background: var(--surface);
    box-shadow: 0 30px 60px -20px rgba(0,0,0,.25);
    opacity: 0; visibility: hidden; transform: translateY(-8px);
    transition: opacity .3s, transform .3s var(--ease), visibility .3s;
  }
  .nav a { padding: 16px 20px; font-size: 20px; font-family: var(--font-display); letter-spacing: -0.02em; }
  .menu-open .nav { opacity: 1; visibility: visible; transform: none; }
}

/* ---------- Hero ---------- */
.hero { padding-top: clamp(24px, 4vw, 56px); }
.hero-top { display: flex; justify-content: space-between; align-items: flex-end; gap: 24px; margin-bottom: clamp(36px, 5vw, 64px); }
.hero-meta { display: flex; flex-direction: column; align-items: flex-end; text-align: right; font-size: 15px; color: var(--muted); padding-bottom: 6px; }
.hero-title { margin-left: -0.05em; }
.hero-title .line { display: block; }
.hero-title .line-2 { padding-left: clamp(0px, 14vw, 240px); }
.hero-title .serif { font-size: 1.08em; letter-spacing: -0.03em; }
.hero-bottom {
  display: grid; grid-template-columns: 1fr minmax(0, 520px); gap: 32px 48px; align-items: end;
  margin-top: clamp(32px, 4vw, 56px);
}
.hero-bottom .lead { max-width: 520px; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 28px; }
.hero-tags { display: flex; flex-wrap: wrap; gap: 8px; align-self: end; }
@media (max-width: 860px) {
  .hero-bottom { grid-template-columns: 1fr; }
  .hero-tags { order: 2; }
  .hero-meta span:last-child { display: none; }
  .hero-meta { font-size: 13px; }
}

/* ---------- Video (YouTube facade) ---------- */
.video {
  position: relative; display: block; width: 100%; aspect-ratio: 16 / 9;
  border-radius: var(--r-lg); overflow: hidden; background: var(--dark);
  isolation: isolate;
}
.video img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.2s var(--ease); }
.video::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, transparent 55%, rgba(0,0,0,.35)); pointer-events: none; transition: opacity .4s; }
.video:hover img { transform: scale(1.03); }
.video iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.video.is-playing::after { opacity: 0; }
.video-play {
  position: absolute; inset: 0; z-index: 2; display: grid; place-items: center; width: 100%;
}
.play-badge {
  position: relative; width: clamp(104px, 12vw, 164px); aspect-ratio: 1; display: grid; place-items: center;
  border-radius: 50%; background: var(--bg); color: var(--ink);
  box-shadow: 0 20px 50px -10px rgba(0,0,0,.35);
  transition: transform .5s var(--ease);
}
.video-play:hover .play-badge { transform: scale(1.07); }
.play-badge .ring { position: absolute; inset: 7%; width: 86%; height: 86%; animation: spin 16s linear infinite; }
.play-badge .ring text { font-family: var(--font-body); font-size: 10.4px; font-weight: 600; letter-spacing: .22em; text-transform: uppercase; fill: currentColor; }
.play-badge .tri { width: 34%; height: 34%; border-radius: 50%; background: var(--grad); display: grid; place-items: center; }
.play-badge .tri svg { width: 38%; height: 38%; margin-left: 8%; fill: var(--ink); }
.video-caption {
  position: absolute; left: clamp(16px, 3vw, 32px); bottom: clamp(16px, 3vw, 28px); z-index: 2;
  color: #fff; font-size: 15px; display: flex; gap: 12px; align-items: center; pointer-events: none;
}
.video-caption b { font-weight: 600; }
.video.is-playing .video-caption, .video.is-playing .video-play { display: none; }
@keyframes spin { to { transform: rotate(360deg); } }

.hero-video { margin-top: clamp(40px, 6vw, 80px); }


/* ---------- Marquee ---------- */
.marquee { margin-top: var(--section); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); overflow: hidden; padding: 26px 0; }
.marquee-track { display: flex; width: max-content; animation: marquee 48s linear infinite; }
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee-group { display: flex; align-items: center; gap: 40px; padding-right: 40px; }
.marquee-item { display: inline-flex; align-items: center; gap: 40px; font-family: var(--font-display); font-size: clamp(24px, 3vw, 40px); font-weight: 500; letter-spacing: -0.03em; white-space: nowrap; }
.marquee-item img { width: 30px; height: 30px; }
@keyframes marquee { to { transform: translateX(-50%); } }

/* ---------- Sections ---------- */
.section { padding: var(--section) 0 0; }
.section-head { display: grid; grid-template-columns: minmax(180px, 1fr) 3fr; gap: 24px 48px; margin-bottom: clamp(48px, 6vw, 88px); align-items: start; }
.section-head > .eyebrow, .why-grid > .eyebrow, .pipeline > .eyebrow { padding-top: clamp(6px, 1.6vw, 26px); }
.section-head .h-lg, .section-head .h-md { grid-column: 2; }
@media (max-width: 860px) {
  .section-head { grid-template-columns: 1fr; }
  .section-head .h-lg, .section-head .h-md { grid-column: 1; }
}

/* Why */
.statement {
  font-family: var(--font-display); font-weight: 500; letter-spacing: -0.035em; line-height: 1.12;
  font-size: clamp(28px, 3.7vw, 54px); text-wrap: balance;
}
.statement .dim { color: #b3afa6; }
.why-grid { display: grid; grid-template-columns: minmax(180px, 1fr) 3fr; gap: 24px 48px; align-items: start; }
.why-grid > .eyebrow { padding-top: 14px; }
.why-grid > :nth-child(2) { grid-column: 2; }
.chicken { margin-top: 28px; font-size: 16px; color: var(--muted); display: flex; align-items: center; gap: 10px; }
.chicken .serif { font-size: 22px; color: var(--ink); }
.facts { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; margin-top: clamp(56px, 7vw, 96px); }
.fact { background: var(--surface); border-radius: var(--r-md); padding: clamp(24px, 3vw, 36px); display: flex; flex-direction: column; justify-content: space-between; min-height: 240px; gap: 32px; }
.fact-num { font-family: var(--font-display); font-weight: 600; font-size: clamp(48px, 5.4vw, 80px); letter-spacing: -0.05em; line-height: .9; }
.fact-num small { font-size: .38em; letter-spacing: -0.02em; margin-left: 4px; color: var(--muted); font-weight: 500; }
.fact p { color: var(--ink-2); max-width: 30ch; }
.fact.is-accent { background: var(--grad); }
.fact.is-accent p { color: var(--ink); }
.fact.is-dark { background: var(--dark); color: var(--on-dark); }
.fact.is-dark p { color: var(--on-dark-muted); }
@media (max-width: 960px) {
  .why-grid { grid-template-columns: 1fr; }
  .why-grid > :nth-child(2) { grid-column: 1; }
  .facts { grid-template-columns: 1fr; }
  .fact { min-height: 0; }
}

/* Services */
.services { border-top: 1px solid var(--line); }
.service {
  position: relative; display: grid; grid-template-columns: minmax(180px, 1fr) 1.35fr 1.65fr 176px; gap: 24px 48px; align-items: start;
  padding: clamp(28px, 3.4vw, 44px) 0; border-bottom: 1px solid var(--line);
}
.service-num { font-family: var(--font-display); font-size: 15px; color: var(--muted); padding-top: 10px; }
.service-title { font-family: var(--font-display); font-weight: 600; font-size: clamp(32px, 3.6vw, 52px); letter-spacing: -0.045em; line-height: 1; transition: transform .5s var(--ease); }
.service p { color: var(--ink-2); padding-top: 6px; max-width: 46ch; }
.service-img { width: 176px; aspect-ratio: 1; border-radius: var(--r-sm); overflow: hidden; background: var(--surface-2); }
.service-img img { width: 100%; height: 100%; object-fit: cover; transition: transform .8s var(--ease); }
.service:hover .service-title { transform: translateX(10px); }
.service:hover .service-img img { transform: scale(1.08); }
.services-note { display: grid; grid-template-columns: minmax(180px, 1fr) 3fr; gap: 24px 48px; margin-top: clamp(40px, 5vw, 64px); }
.services-note p { grid-column: 2; max-width: 760px; }
@media (max-width: 1060px) {
  .service { grid-template-columns: 56px 1fr 120px; }
  .service p { grid-column: 2 / 3; }
  .service-img { grid-column: 3; grid-row: 1 / span 2; width: 120px; }
}
@media (max-width: 640px) {
  .service { grid-template-columns: 1fr 88px; gap: 12px 20px; }
  .service-num { grid-column: 1 / -1; padding: 0; }
  .service p { grid-column: 1 / -1; }
  .service-img { grid-column: 2; grid-row: 2; width: 88px; }
  .services-note { grid-template-columns: 1fr; }
  .services-note p { grid-column: 1; }
}

/* Studio (dark) */
.dark-block {
  background: var(--dark); color: var(--on-dark);
  border-radius: var(--r-lg); margin: var(--section) clamp(8px, 1.4vw, 20px) 0;
  padding: clamp(64px, 9vw, 140px) 0; overflow: hidden; position: relative;
}
.dark-block .eyebrow { color: var(--on-dark-muted); }
.dark-block .eyebrow .num { color: var(--on-dark); }
.dark-block .lead, .dark-block p { color: var(--on-dark-muted); }
.studio-top { display: grid; grid-template-columns: 1.1fr 1fr; gap: 48px; align-items: end; }
.studio-top .display { color: var(--on-dark); }
.studio-team { width: 100%; max-width: 620px; justify-self: end; }
.studio-cols { display: grid; grid-template-columns: minmax(180px, 1fr) 1.5fr 1.5fr; gap: 32px 48px; margin-top: clamp(56px, 7vw, 96px); padding-top: 40px; border-top: 1px solid #2e2e2e; }
.studio-cols .statement { color: var(--on-dark); font-size: clamp(24px, 2.6vw, 36px); grid-column: 2 / 4; margin-bottom: 16px; }
.studio-cols p { grid-column: auto; }
.studio-cols .spacer { grid-row: span 2; }
@media (max-width: 960px) {
  .studio-top { grid-template-columns: 1fr; }
  .studio-team { justify-self: start; }
  .studio-cols { grid-template-columns: 1fr; }
  .studio-cols .statement { grid-column: 1; }
  .studio-cols .spacer { display: none; }
}

/* Process */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.step {
  background: var(--surface); border-radius: var(--r-md); padding: clamp(24px, 2.6vw, 36px);
  display: flex; flex-direction: column; gap: 20px; min-height: 320px;
  transition: transform .5s var(--ease), box-shadow .5s var(--ease);
}
.step:hover { transform: translateY(-6px); box-shadow: 0 30px 60px -30px rgba(0,0,0,.2); }
.step-top { display: flex; justify-content: space-between; align-items: center; }
.step-num { font-family: var(--font-display); font-size: 15px; color: var(--muted); }
.step-dot { width: 12px; height: 12px; border-radius: 50%; background: var(--surface-2); transition: background .4s; }
.step:hover .step-dot { background: var(--grad); }
.step h3 { margin-top: clamp(40px, 5vw, 72px); }
.step p { color: var(--ink-2); font-size: 16px; }
.step.is-featured { background: var(--grad); }
.step.is-featured .step-num, .step.is-featured p { color: var(--ink); }
@media (max-width: 1000px) { .steps { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 640px) { .steps { grid-template-columns: 1fr; } .step { min-height: 0; } }

.pipeline { margin-top: clamp(48px, 6vw, 80px); display: grid; grid-template-columns: minmax(180px, 1fr) 3fr; gap: 24px 48px; }
.pipeline-body { grid-column: 2; }
.stages { display: grid; grid-template-columns: repeat(4, 1fr); gap: 8px; margin-top: 28px; }
.stage { position: relative; padding: 18px 20px; border-radius: 999px; background: var(--surface); font-family: var(--font-display); font-weight: 500; font-size: 17px; letter-spacing: -0.01em; display: flex; justify-content: space-between; align-items: center; }
.stage span { color: var(--muted); font-size: 13px; }
.stage:last-child { background: var(--ink); color: var(--bg); }
@media (max-width: 960px) {
  .pipeline { grid-template-columns: 1fr; }
  .pipeline-body { grid-column: 1; }
  .stages { grid-template-columns: repeat(2, 1fr); }
}

/* Marketing + packages */
.duo { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.card { background: var(--surface); border-radius: var(--r-lg); padding: clamp(28px, 3.4vw, 48px); display: flex; flex-direction: column; gap: 24px; }
.card .h-md { font-size: clamp(34px, 3.8vw, 56px); }
.card p { color: var(--ink-2); }
.card-img { border-radius: var(--r-md); background: #f1f5fb; overflow: hidden; margin-top: auto; }
.card-img img { width: 100%; }
.card.is-dark { background: var(--dark); color: var(--on-dark); }
.card.is-dark p { color: var(--on-dark-muted); }
.packs { display: grid; gap: 12px; margin-top: auto; }
.pack { border: 1px solid #2e2e2e; border-radius: var(--r-md); padding: 24px 26px; }
.pack-head { display: flex; justify-content: space-between; align-items: baseline; gap: 16px; margin-bottom: 14px; }
.pack-head h3 { font-family: var(--font-display); font-weight: 600; font-size: 24px; letter-spacing: -0.03em; }
.pack-head span { color: var(--on-dark-muted); font-size: 14px; }
.pack ul { display: flex; flex-wrap: wrap; gap: 8px; }
.pack li { font-size: 14px; padding: 7px 14px; border-radius: 999px; background: #262626; color: var(--on-dark); }
@media (max-width: 960px) { .duo { grid-template-columns: 1fr; } }

/* CTA */
.cta { padding: var(--section) 0; text-align: center; }
.cta .display { font-size: clamp(64px, 15vw, 240px); }
.cta .lead { max-width: 620px; margin: 32px auto 0; }
.cta-actions { display: flex; justify-content: center; gap: 12px; flex-wrap: wrap; margin-top: 40px; }
.cta-star { width: clamp(56px, 6vw, 84px); display: inline-block; vertical-align: middle; margin: 0 .05em; animation: bob 4s ease-in-out infinite; }
@keyframes bob { 50% { transform: translateY(-8%) rotate(-8deg); } }

/* ---------- Footer ---------- */
.site-footer { background: var(--dark); color: var(--on-dark); border-radius: var(--r-lg) var(--r-lg) 0 0; margin: 0 clamp(8px, 1.4vw, 20px); padding: clamp(56px, 7vw, 96px) 0 24px; overflow: hidden; }
.footer-grid { display: grid; grid-template-columns: 1.6fr 1fr 1fr; gap: 48px; }
.footer-label { font-size: 13px; letter-spacing: .08em; text-transform: uppercase; color: var(--on-dark-muted); margin-bottom: 18px; }
.footer-mail { font-family: var(--font-display); font-weight: 500; font-size: clamp(26px, 3vw, 44px); white-space: nowrap; letter-spacing: -0.04em; line-height: 1.05; display: inline-block; background: linear-gradient(var(--on-dark), var(--on-dark)) 0 100% / 0 2px no-repeat; transition: background-size .5s var(--ease); padding-bottom: 6px; }
@media (max-width: 480px) { .footer-mail { white-space: normal; overflow-wrap: anywhere; font-size: 26px; } }
.footer-mail:hover { background-size: 100% 2px; }
.footer-contacts { display: grid; gap: 8px; margin-top: 20px; color: var(--on-dark-muted); font-size: 17px; }
.footer-contacts a:hover { color: var(--on-dark); }
.footer-nav { display: grid; gap: 10px; font-size: 17px; }
.footer-nav a { color: var(--on-dark-muted); transition: color .2s; width: fit-content; }
.footer-nav a:hover { color: var(--on-dark); }
.socials { display: flex; flex-wrap: wrap; gap: 10px; }
.social {
  width: 52px; height: 52px; border-radius: 50%; display: grid; place-items: center;
  border: 1px solid #333; color: var(--on-dark); transition: background .3s, border-color .3s, color .3s, transform .4s var(--ease);
}
.social svg { width: 20px; height: 20px; fill: currentColor; }
.social:hover { background: var(--on-dark); color: var(--ink); border-color: var(--on-dark); transform: translateY(-3px); }
.footer-logo { margin: clamp(64px, 8vw, 104px) auto 0; width: clamp(150px, 18vw, 240px); }
.footer-logo.logo-anim { color: var(--on-dark); }
.footer-bottom { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px; margin-top: 28px; padding-top: 20px; border-top: 1px solid #2e2e2e; font-size: 14px; color: var(--on-dark-muted); }
.footer-legal { display: flex; flex-wrap: wrap; gap: 8px 24px; }
.footer-legal a:hover { color: var(--on-dark); }
.to-top { display: inline-flex; gap: 8px; align-items: center; }
.to-top:hover { color: var(--on-dark); }
@media (max-width: 860px) { .footer-grid { grid-template-columns: 1fr 1fr; } .footer-grid > :first-child { grid-column: 1 / -1; } }
@media (max-width: 480px) { .footer-grid { grid-template-columns: 1fr; } }

/* ---------- Page hero (inner pages) ---------- */
.page-hero { padding-top: clamp(48px, 8vw, 112px); }
.page-hero .display { margin-top: 24px; margin-left: -0.05em; }
.page-hero .lead { max-width: 620px; margin-top: 32px; }
.page-hero-row { display: grid; grid-template-columns: 1fr minmax(0, 480px); gap: 32px; align-items: end; margin-top: 32px; }
.page-hero-row .lead { margin: 0; }
@media (max-width: 860px) { .page-hero-row { grid-template-columns: 1fr; } }

/* ---------- Portfolio ---------- */
.work { padding-top: clamp(56px, 7vw, 96px); }
.work + .work { padding-top: clamp(72px, 9vw, 128px); }
.work-head { display: grid; grid-template-columns: minmax(180px, 1fr) 3fr; gap: 16px 48px; margin-bottom: 28px; align-items: end; }
.work-title { font-family: var(--font-display); font-weight: 600; font-size: clamp(36px, 4.6vw, 68px); letter-spacing: -0.045em; line-height: 1; }
.work-meta { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 16px; margin-top: 20px; }
.work-meta .tags { display: flex; flex-wrap: wrap; gap: 8px; }
.work-meta p { color: var(--ink-2); max-width: 60ch; }
.text-link { display: inline-flex; align-items: center; gap: 8px; font-weight: 500; border-bottom: 1px solid currentColor; padding-bottom: 2px; }
.text-link:hover { color: var(--violet); }
.work-pair { display: grid; grid-template-columns: 1.2fr 1fr; gap: 16px; }
.frame { border-radius: var(--r-md); overflow: hidden; background: var(--surface); }
.frame img { width: 100%; height: 100%; object-fit: cover; }
.frame.pad { padding: clamp(16px, 2.4vw, 32px); display: grid; place-items: center; }
.frame.pad img { object-fit: contain; height: auto; }
@media (max-width: 860px) {
  .work-head { grid-template-columns: 1fr; }
  .work-pair { grid-template-columns: 1fr; }
}

.gallery { display: grid; grid-template-columns: repeat(12, 1fr); gap: 16px; }
.gallery .shot { grid-column: span 4; border-radius: var(--r-md); overflow: hidden; aspect-ratio: 16 / 9; position: relative; cursor: zoom-in; background: var(--surface-2); }
.gallery .shot.wide { grid-column: span 8; }
.gallery .shot.fill { aspect-ratio: auto; min-height: 220px; }
.gallery .shot.tall { grid-row: span 2; aspect-ratio: auto; }
.gallery .shot img { width: 100%; height: 100%; object-fit: cover; transition: transform 1s var(--ease); }
.gallery .shot:hover img { transform: scale(1.04); }
.gallery .shot figcaption { position: absolute; left: 14px; bottom: 14px; background: rgba(20,20,20,.72); color: #fff; font-size: 13px; padding: 6px 12px; border-radius: 999px; -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px); }
@media (max-width: 860px) {
  .gallery { grid-template-columns: 1fr 1fr; }
  .gallery .shot, .gallery .shot.wide { grid-column: span 2; grid-row: auto; aspect-ratio: 16 / 9; }
}

.lightbox { position: fixed; inset: 0; z-index: 90; background: rgba(15,15,15,.92); display: grid; place-items: center; padding: 24px; opacity: 0; visibility: hidden; transition: opacity .3s, visibility .3s; }
.lightbox.is-open { opacity: 1; visibility: visible; }
.lightbox img { max-height: 88vh; border-radius: var(--r-sm); }
.lightbox-close { position: absolute; top: 20px; right: 20px; width: 52px; height: 52px; border-radius: 50%; background: var(--bg); color: var(--ink); font-size: 26px; line-height: 1; }

.work-archive { display: grid; grid-template-columns: minmax(180px, 1fr) 1.2fr 1.8fr; gap: 24px 48px; align-items: center; }
.work-archive > .eyebrow { align-self: start; padding-top: 8px; }
.work-archive .video img { transform: scale(1.06); }
.work-archive .video:hover img { transform: scale(1.09); }
.work-archive .video { border-radius: var(--r-md); }
.work-archive .play-badge { width: 96px; }
.work-archive .work-title { font-size: clamp(32px, 3.4vw, 48px); }
.work-archive p { color: var(--ink-2); margin-top: 16px; }
.work-archive .tags { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 20px; }
@media (max-width: 960px) { .work-archive { grid-template-columns: 1fr; } }

/* Placeholder tiles (replace with real images) */
.ph, .gallery .shot.ph {
  display: grid; place-items: center; text-align: center; padding: 12px;
  background: repeating-linear-gradient(135deg, var(--surface-2) 0 14px, #e3dfd7 14px 28px);
  color: var(--muted); font-size: 12px; font-weight: 500; letter-spacing: .08em; text-transform: uppercase;
}
.gallery .shot.ph { cursor: default; }
.gallery .shot.half { grid-column: span 6; }
.gallery.static .shot { cursor: default; }
@media (max-width: 860px) { .gallery .shot.half { grid-column: span 2; } }

/* ---------- Legal ---------- */
.legal { max-width: 760px; padding: clamp(40px, 5vw, 72px) 0 var(--section); }
.legal .updated { color: var(--muted); font-size: 15px; margin-bottom: 40px; }
.legal h2 { font-family: var(--font-display); font-weight: 600; font-size: clamp(22px, 2vw, 28px); letter-spacing: -0.03em; line-height: 1.2; margin: 48px 0 14px; }
.legal p, .legal li { color: var(--ink-2); }
.legal p + p { margin-top: 12px; }
.legal ul { margin: 12px 0; display: grid; gap: 8px; }
.legal ul li { position: relative; padding-left: 22px; }
.legal ul li::before { content: ""; position: absolute; left: 4px; top: .7em; width: 6px; height: 6px; border-radius: 50%; background: var(--grad); }
.legal a { border-bottom: 1px solid currentColor; }
.legal a:hover { color: var(--violet); }
.legal .note { margin-top: 48px; padding: 20px 24px; border-radius: var(--r-md); background: var(--surface); font-size: 15px; color: var(--muted); }

/* ---------- Contact ---------- */
.contact-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; margin-top: clamp(56px, 7vw, 96px); }
.c-card {
  background: var(--surface); border-radius: var(--r-lg); padding: clamp(28px, 3vw, 40px);
  display: flex; flex-direction: column; gap: 48px; min-height: 280px; justify-content: space-between;
  transition: transform .5s var(--ease), box-shadow .5s var(--ease), background .3s;
}
a.c-card:hover { transform: translateY(-6px); box-shadow: 0 30px 60px -30px rgba(0,0,0,.22); }
.c-card-top { display: flex; justify-content: space-between; align-items: center; color: var(--muted); font-size: 14px; letter-spacing: .08em; text-transform: uppercase; }
.c-card-top svg { width: 22px; height: 22px; transition: transform .5s var(--ease); }
a.c-card:hover .c-card-top svg { transform: rotate(-45deg); }
.c-card strong { font-family: var(--font-display); font-weight: 600; font-size: clamp(24px, 2.4vw, 34px); letter-spacing: -0.035em; line-height: 1.1; word-break: break-word; }
.c-card.is-accent { background: var(--grad); }
.c-card.is-accent .c-card-top { color: var(--ink); }
.c-card.is-dark { background: var(--dark); color: var(--on-dark); }
@media (max-width: 960px) { .contact-grid { grid-template-columns: 1fr; } .c-card { min-height: 0; } }

.social-row { display: grid; grid-template-columns: repeat(5, 1fr); gap: 12px; margin-top: 16px; }
.social-tile {
  display: flex; flex-direction: column; gap: 36px; padding: 24px; border-radius: var(--r-md);
  background: var(--surface); border: 1px solid transparent;
  transition: background .3s, color .3s, transform .5s var(--ease);
}
.social-tile svg { width: 28px; height: 28px; fill: currentColor; }
.social-tile span { font-family: var(--font-display); font-weight: 500; font-size: 20px; letter-spacing: -0.02em; display: flex; justify-content: space-between; align-items: center; }
.social-tile span small { font-family: var(--font-body); font-size: 13px; color: var(--muted); letter-spacing: 0; transition: color .3s; }
.social-tile:hover { background: var(--ink); color: var(--bg); transform: translateY(-4px); }
.social-tile:hover span small { color: var(--on-dark-muted); }
@media (max-width: 960px) { .social-row { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 420px) { .social-row { grid-template-columns: 1fr; } }

.brief { display: grid; grid-template-columns: minmax(180px, 1fr) 3fr; gap: 24px 48px; align-items: start; }
.brief > .eyebrow { padding-top: 14px; }
.brief-list { grid-column: 2; counter-reset: b; border-top: 1px solid var(--line); }
.brief-list li { counter-increment: b; display: grid; grid-template-columns: 64px 1fr; gap: 16px; padding: 22px 0; border-bottom: 1px solid var(--line); font-family: var(--font-display); font-size: clamp(20px, 2vw, 28px); letter-spacing: -0.03em; line-height: 1.2; }
.brief-list li::before { content: "0" counter(b); font-size: 15px; color: var(--muted); padding-top: 6px; letter-spacing: 0; }
.brief-list li small { display: block; font-family: var(--font-body); font-size: 16px; letter-spacing: 0; color: var(--muted); margin-top: 6px; }
@media (max-width: 860px) { .brief { grid-template-columns: 1fr; } .brief-list { grid-column: 1; } }

/* ---------- Reveal ---------- */
.js .reveal { opacity: 0; transform: translateY(28px); transition: opacity 1s var(--ease), transform 1s var(--ease); transition-delay: var(--d, 0s); }
.js .reveal.is-in { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .js .reveal { opacity: 1; transform: none; }
}